Everyone should look for a business coach who suits the goals they want to achieve and the skills they want to acquire or get better at. I'm a huge fan of business coaching myself.

I work with coaches who have mastered what I want to learn and can teach it to me faster than if I had to figure it out myself.

People work with me because:

1. This program combines sales, marketing, and the operational capacity to actually support both, skills everyone needs, but few programs bring all three together.
2. We focus on actionable steps, not just theory, so you'll take and apply homework after each session. That's what makes the difference between "edutainment" (i.e. learning stuff that's fun to know but you don't do anything with it) and application.
3. You can re-apply the skills and knowledge you'll gain during this program to your business for the lifetime of your business. They are not dependent on the current tools and tech available. As your business changes and the world (think Covid lockdown) and the advertising vehicles change, you will understand the principles and be able to apply them to whatever tools are at your disposal at the time. Once you know how to build a business, that is your insurance policy no matter what happens in the future.

I primarily work with three kinds of clients.

Financial professionals, wealth advisors, and insurance professionals who already know how to sell, and are ready to sharpen their strategy: the right clients, a referral engine that produces, and a personal brand that sets them apart.

High-trust service providers and independent experts, consultants, leadership coaches, fractional executives, and technical professionals like lawyers, engineers, and architects, who are excellent at their craft but were never taught how to sell, and need a real plan instead of scattered ideas.

Sales professionals who've outgrown their existing tactics and want to leverage their network, work smarter, and grow further than where they've plateaued.

Yes. Sales and marketing get you visible and bring in the right clients, but none of that sticks if you don't have the time, team, or systems to support it. We'll also work on the operational side: your processes, your tools, your team, and how you spend your time, whatever's actually creating the capacity problem underneath the growth problem.

That's a real part of the program. Two of the six building blocks, Team & Leverage and Time, Energy & Mindset Management, are specifically about freeing up your capacity: the right hires, the right tools, and eliminating, automating, or delegating what shouldn't be on your plate in the first place, so you actually have the time to do the sales and marketing work that grows the business.

Advertising and sales have universal tools, strategies, and principles that can and should be applied regardless of what you sell. How you apply these tools may vary depending on what you sell and who your target markets are. So everyone needs the same tools, but we teach you how to apply them specifically to your business.

As a coach, I work with people from a wide range of industries and all walks of life. In our program, we provide them with a toolbox that equips them with the essential knowledge to succeed.

The coaching program is not going to work for someone who is resistant to change and is not open to new ways of doing things. It won't work for you if you cannot consistently take the time needed to do the work.

If you just need advertising because you own a retail store or restaurant or sell products, this program may not be the right fit for you. It is tailored to professionals and owners of higher-priced service-based businesses whose growth comes from business development and relationship building, reinforced by marketing.

This program is also not a good fit for individuals who plan to continue working with another business coach.

Business coaching uses proven business processes that participants follow to get results. The reason I know this program works is that when clients follow the process we lay out with them, they get measurable results. We are going to make sure you are targeting the right markets, you're having the right communications, and you are closing the qualified opportunities. These activities are not personality-based; they are process-based. The success of the program is not dependent on the strengths of the participant. Anyone can be successful if they apply the tools as directed.

I can tell you that if you commit to learning the material, but more importantly following the process, applying it, and spending the time implementing the tools, then the program will work. It really is up to you to follow through on the things we're teaching you.

Both tiers run for 12 months and work through the same six building blocks.

Business Builder includes one hour-long intensive coaching session per month. We apply a new tool, discuss that month's building block, review progress, and assign homework. Twice during the program, you'll also complete video-based training with action plan worksheets I'll give feedback on, plus ongoing access to an online platform with resources for all six building blocks.

Business Accelerator includes two sessions per month. The additional sessions let us dive deeper into your business structure, your specific challenges, and all six building blocks more quickly, so you move through the program with more momentum and closer accountability.

Most clients continue working with me beyond their first 12 months, setting new goals, tackling new building blocks, and leveling up as their business grows. Year one is rarely the end point, it's usually just where the next stage of growth starts from. That said, continuing isn't automatic. It's based on you doing the work and getting real value from our time together, the same standard that got you here in the first place.

You should schedule at least an hour per week for coaching and self-directed learning, including homework, plus time to embed the strategies into your work life.

If you're interested in joining the coaching program, simply click the button on this page to book a call with me. As part of our preparation for the call, you'll be requested to provide answers to a short list of questions regarding your business and goals. Additionally, you'll need to review some program details. I'll carefully review the answers you submit before our call, and during our discussion, we'll assess compatibility and determine your acceptance into the program.