As we approach the end of each year, we tend to think about how this year went and start getting ready for the new year. 2021 was a difficult one, and we all thought it would be better than it wa...

McDonald’s, Coca-Cola, Apple and Walmart have all built their business on continuous, relentless messaging to the market. They didn’t simply announce their opening and then rely on people to reme...

When it comes to purchasing products, people make decisions with their hearts and justify those decisions with their minds. 

You might think it’s counter-intuitive to think that people really...

I think you are amazing! Yes, you.

 I am sure that over your career you have hit a whole bunch of different roadblocks and there have been things that have stopped you in your tracks. You may hav...

I want to tell you about my Dad, Robert. He was a gardener, a kaiser player, and a proud “gido” to his grandchildren. He was also a natural salesperson and connector.  He was the guy who would sta...

Look back, you’ve blazed a path! Sometimes you have to look back to see how far you’ve really come. 

What the heck is a phone book?

Like many of you, I started in the corporate world in sales. ...

Have you been giving your business the care it REALLY needs? (Be honest!)

You only have so much time in the day. And so much of that time goes into doing your business instead of growing your bus...

You might be a ghost to the people who need you. You may avoid talking to people about what you do because it feels slimy. Don’t be a ghost. 

Get your business in order with VCP: Visibility, Cred...