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Hands-On Marketing

The Small Business Owner’s Guide to Advertising & Branding

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All too often I hear the phrase: “when it comes to advertising, I throw stuff at the wall and see what sticks.”

I know there’s a better way.

But most advertising resources are written for big brands with big budgets.

What’s more, they’re focused solely on online strategies.

So I wrote a book that covers what any small business owner needs to know to navigate their advertising and branding.

I like to think of it as the confused business owner’s guide to advertising – with purpose.

It’s an information manual and workbook designed to help you figure out which tools to choose to get the job done for your business.

We cover the online and traditional advertising options available and even include an Action Plan that will guide you through creating a customized strategy for your business.

There are many real-life examples and stories, too, giving you the inspiration you need to tell your story proudly, whether you are brand new to the business or a seasoned veteran.

Available on Amazon.

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"I highly recommend working with Boost as a training partner if you are looking for professional content with high impact on the short term."

Valerie Lemieux

IG Wealth Management

“Our offices now see business development as part of their day-to-day, not something that is daunting and overwhelming."

Carla Browne

Real Property Management

“Each module exercise pushes the participant to reflect critically on their business and builds towards their final goals in an organized, achievable way.”

Jacob Semko

Custom Millworker

"Before, the sentence “build your brand” would make me want to throw up. You’ve made the language accessible and comfortable. I feel excited about the possibilities ahead of me and empowered to take the next steps.”

Emily Gillies

Textile Artist