Are You A Passionate Problem Solver?
Are you a reluctant salesperson or a passionate problem-solver?
One of the biggest challenges for most businesses is that they’re not making enough or consistent sales. When I ask the question, “what problem do you solve for people?”, most people will say things like, “I sell people advertising campaigns so they can grow their business.” Or “I take care of all of their financial planning needs.”
These answers aren’t wrong, but the problem is:
a) they're not standing out
b) they're describing exactly what is expected of them.
Here’s the thing: people don’t know what they don’t know.
They’ll sometimes come to you and ask for what they think they need, and you can definitely provide them with that service, but what would happen if you offered even better opportunities and results for them?
If Henry Ford had asked people what they wanted, they would have said faster horses.
What if you showed your true passion for helping people and solving problems, and went beyond what was expected of you? What would your business look like then?
You’ll not only make more sales, but you’ll gain more repeat sales and referrals because you took it further than anyone else, because people will talk and you’ll go business viral!
Let me walk you through an exercise I'd use to help you go a little deeper with your messaging:
- You sell advertising to help business owners grow their business? YES.
- What problem does that solve? THEY GET MORE CUSTOMERS.
- And what does that do? IT MAKES THEM MORE MONEY.
- And why is THAT important? BECAUSE THEY CAN SUPPORT THEIR FAMILY AND PAY THEIR STAFF.
- And what does that do for their customers? IT MEANS THEY CAN SERVE MORE CUSTOMERS AND SELL THEM THE GREAT PRODUCTS THEY HAVE.
- And what is YOUR role in all of this? I BUILD THE AD CAMPAIGN AND TAKE CARE OF ALL THE DETAILS.
- Why does THAT matter? THEY DON’T HAVE TIME TO WORRY ABOUT THEIR ADS WHILE THEY ARE BUSY TAKING CARE OF THEIR BUSINESS.
- So what do you really sell them? I’M SELLING THEM A ‘DONE FOR YOU’ AD CAMPAIGN FROM A TRUSTED PARTNER WHO WILL TAKE CARE OF THE DETAILS SO THEY CAN GAIN MORE CUSTOMERS, SUPPORT THEIR FAMILY AND STAFF AND FOCUS ON THE BUSINESS THAT NEEDS THEM.
And now you’re ROCKING!
Sometimes in business, we need to look at what problems need to be solved and think beyond the surface.
If you are not sure how to build these into your business, reach out. I have systems to get you where you need to go.
