Just Released! Hands-On Marketing: The Small Business Owner’s Guide to Advertising & Branding
Daria’s book dives into what any small business owner needs to know to navigate their advertising and branding. The phrase “when it comes to advertising, I throw stuff at the wall and see what sticks” is uttered by small local business owners the world over. Most of the advertising resources available are written for big brands with big budgets, and are focused solely on online strategies. Hands-On Marketing is the confused business owner’s guide to advertising with purpose, offering unique insight into both online and traditional advertising options available to you in your advertising toolbox. This book is an information guide and workbook designed to help you figure out which tools to choose to get the job done for your business. The included Action Plan will guide you through creating a customized strategy for your business.
Written with real-life examples and stories, Hands-On Marketing will give you new insight and inspire you to tell your story proudly, whether you are brand new to business or a seasoned veteran.
Meet Daria Malin
Daria is passionate about helping businesses grow. In her 16 years selling media advertising, she became a trusted advisor to her clients; thinking beyond the single lens of media advertising in creating and executing successful marketing plans, promotions, and public relations. Daria has worked with hundreds of businesses in a variety of industries and has been involved in over 5 million dollars in advertising transactions.
She has proven success in marketing and sales and uses her experience and knowledge to ensure her clients get a maximum return on their marketing activity.
Daria has been recognized for her hard work receiving numerous awards including the E.A. Rawlinson Award for Excellence in Advertising in 2014 and Advertising Consultant of the Year in 2015. She holds her Bachelor of Commerce degree from the University of Saskatchewan, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas; taught by Roy H. Williams; founder of the Academy and author of the bestselling Wizard of Ads book series.