Just Released! Hands-On Marketing: The Small Business Owner’s Guide to Advertising & Branding
Daria’s book dives into what any small business owner needs to know to navigate their advertising and branding. The phrase “when it comes to advertising, I throw stuff at the wall and see what sticks” is uttered by small local business owners the world over. Most of the advertising resources available are written for big brands with big budgets, and are focused solely on online strategies. Hands-On Marketing is the confused business owner’s guide to advertising with purpose, offering unique insight into both online and traditional advertising options available to you in your advertising toolbox. This book is an information guide and workbook designed to help you figure out which tools to choose to get the job done for your business. The included Action Plan will guide you through creating a customized strategy for your business.
Written with real-life examples and stories, Hands-On Marketing will give you new insight and inspire you to tell your story proudly, whether you are brand new to business or a seasoned veteran.
Meet Daria Malin
Daria Malin is the owner of Boost Strategic Coaching and author of the book Hands-On Marketing; The Small Business Owner’s Guide to Advertising and Branding. Daria is an advisor who works alongside business owners to line up their marketing, branding and sales. She becomes the “co pilot” in their business as they work toward their goals, becoming a trusted source of support, guidance, and accountability. Daria spent almost 20 years, in media advertising, holds a Bachelor of Commerce from the University of Saskatchewan, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas.